Reader & Partners Begin Construction on Holding Village

Reader & Partners LLC announces they have broken ground on Holding Village, a master-planned community approved for 850 single-family homes and townhomes, 350 apartments and commercial uses. The community is being developed by Reader & Partners as a joint venture with Wheelock Communities. It is located in the Town of Wake Forest on South Franklin Street just east of US 1 Business (Main Street) and north of Rodgers Road.

The site is the former Holding family dairy farm. The Holding family was instrumental in the establishment of the Town of Wake Forest and owned the local drugstore, bank and co-founded the Royall Cotton Mill.

“We are pleased to have been able to acquire this land which as has significant legacy to the Town of Wake Forest and now create a community-within-the-community,” commented Perry Reader, CEO of Reader & Partners.

The first segment will include 374 single-family homes on 94.4 acres over rolling hills, south of the lake and connected by South Franklin Street from Rogers Road. The initial release of 124 homes is scheduled for summer 2015. John Wieland Homes and Neighborhoods, Drees Homes and Ashton Woods Homes will offer a variety of home sizes and types, many of which will feature traditional neighborhood design (TND) principles that include prominent front porches and rear garages served by alleys. The team at Reader & Partners has an extensive track record with planning and developing award-winning TND communities such as Celebration, Fla., Baldwin Park in Orlando, and Longleaf in New Port Richey, Fla.

“We’re very excited about what Holding Village will offer Wake Forest residents, and are confident we will create a new community that will complete the fabric of this area and improve the quality of life for all of the residents of Wake Forest,” said Scott Lay, senior vice president of Reader & Partners.

The first phase of Holding Village is planned to include five pocket parks and open space on the south shore of Holding Lake. The central amenity, including a pool and play area overlooking the lake is scheduled for completion in spring of 2016. Walking trails around the lake and perimeter of the property will connect through future phases to the regional Wake Forest trail system.

About Holding Village

Holding Village is located in Wake Forest, N.C., approximately 18 miles northeast of Raleigh. The community, on the site of the former Holding family dairy farm, will contain up to 1,350 residential units, including multifamily units, conventional single-family homes, a traditional neighborhood design and a Village Center. The site plan incorporates residential and commercial uses and an extensive open space and pedestrian trail system tied to the regional network. For more information, visit the community website at www.holdingvillage.com.

About Reader & Partners LLC

Reader & Partners is a community development firm serving the Southeast with over 80 years of collective experience in all aspects of development. The company specializes in large-scale multi-use planned communities that put an emphasis on place-making. Led by the former Walt Disney Imagineering executive Perry Reader, Reader & Partners is active in the Triangle region of N.C., Charleston, S.C. and Orlando, Tampa, and Wildwood, Fla.  Reader & Partners is headquartered in Orlando, Fla. and has a regional office in Raleigh, N.C. led by Scott Lay. For more information, please visit www.readerpartners.com. 

About Wheelock Communities

Wheelock develops master-planned communities and mixed-use projects in high-growth markets throughout the United States. Seasoned leaders in land acquisition work with a national network of developer and builder partners to create exceptional places that appeal to the full range of new-home buyers. Fifteen developments in five states are currently under way, representing more than 22,000 residential units. For more information, please visit www.WheelockCommunities.com.
Press Contact: Julianne McCollum, Yellow Duck Marketing, 704.271.9556, julianne@yellowduckmarketing.com